Ajay Louche (founder of Louche Choreography) is a self taught hip hop Director/Choreographer with a will to match, hitting hard with his unique style, he believes dance is not merely a form of entertainment, but a form of art, a form of expression. His strive and passion for dance make him a standout amongst others. Ajay states "Dance is my poetry the essence of my being" showing his unarguable passion for dance.
At his tender age of only 19 he has already performed and choreographed events for schools, parties, youth centres and other functions, not to mention appearing in multiple music videos and appearing as a special guest at many dance studios around Sydney including Sydney Dance Company. He has many plans for the upcoming not too distant future and is willing to work hard to make his dreams a reality, Ajay feels that one man can make a difference which is what he strives to do hoping to start with today's troubled youth.
Ajay never had the opportunities he dreamed of when he was younger and has worked hard to get where he is today. Ajay said "I want to give people opportunity, I want to change the world" and he has stuck by his word to this day. After working for months at an after school care centre Ajay has only become more passionate about his cause. "I want to give today's youth a healthy outlet for their emotion, what better than dance". Ajay expresses his heart with every movement he portrays, his routines, his freestyles and his creative mind make Ajay the choreographer he is today.
Do not mistake Ajay's passion for weakness, he is a driven professional and never fails to please his fans, "My fans are the most important people in the world to me, without them I would be nothing". What makes Ajay stand out from others is his combination of style and his commitment to each routine "I make every routine like it will be danced in front of millions, even if its only seen by ten people, I want those ten people to be inspired".